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413 Active

Performance apparel & DTC fitness brand

ActiveSpringfield, MA8 peopleAcquired Jun 2023
Acquired For
$280K
85% ownership
Current Value
$1.10M
Target: 5.00x exit
Gain / Loss
+$820K
+292.9% return
MOIC
3.93x
84% IRR

Revenue History

$1.24M ARR
Sep 23Oct 23Nov 23Dec 23Jan 24Feb 24Mar 24Apr 24May 24Jun 24Jul 24Aug 24Sep 24Oct 24Nov 24Dec 24$0K$50K$100K$150K$200K

Unit Economics & KPIs

Revenue (ARR)$1.24M
EBITDA$186K
EBITDA Margin15.0%
Gross Margin58%
MRR$103K
CAC$42
LTV$310
LTV:CAC7.4x
Monthly Churn4.2%
Customers3,800

Company Overview

Performance activewear brand targeting the underserved 25-45 fitness demographic. Strong repeat purchase rate and growing wholesale channel.

Tags
DTCApparelFitnessWholesale
Exit Target5.00x on cost
Progress to Target79%